Project morphing

Some days ago I was navigating in different sites looking for some inspiration to create new business. Suddenly I found an interesting video in the Stanford University Entrepreneurship Corner’s website. Marissa Mayer, Google’s Vice President of search Products & User Experience, two years ago was recorded during her conference based on the old adage that that if at first you don’t succeed, try again: Don’t kill projects; Morph them.
I don’t want to resume what Marissa said but I want to stress the fact that it’s incredibly up to date this concept!
During this crisis sometimes we don’t have to invent something new. We have to try to reshape it.

It’s important to understand that it’s not just the fact that you have to insist on your ideas. Of course you should, sooner or later you’ll succeed in reaching your goal.

The important point is that nowadays, if you want to be in the market without loosing a lot of money, you have to be smart. You have to change your sales approach and your products following what the market and consequently your customers are asking. Only a recommendation: do it, with the smallest effort!