January is gone and after one of the first important business trips spent in Europe and Asia, I take a while thinking about my goals for this year.
2015 will be a decisive year for my company. Youncta must reach a good level of customer’s base and start maintaining the revenue flow agreed with our investors. In addition, our sales strategy will be based on a very strict and selective attitude dealing with business opportunities: we’ll follow up them constantly, deciding if each of them will be successful or simply a lost of time and resources. We’ll try to avoid defocusing and concentrate our efforts in the most promising accounts.
Local and international partnerships are very important for Youncta, that’s why we need to clearly transmit our objectives also to them. Results must be assured in an effective way without spending too much time addressing wrong customers.
After a very tough 2014, the last of at least 4 years of very hard economic downturn, our experience teaches us that there is no space for unnecessary business development activities. Besides that, in order to address our market in the most competitive way, we need to apply a strict and continue cost reduction policy together with new product releases with up to date features.
It will be a very difficult year but I can say that in our market sectors we can see a good positive trend. Customers are asking us for solutions that can permit them to make their networks grow in the most flexible and scalable way. We are receiving very positive feedbacks from many Countries where next generation networks are under implementation and I can state that in the future 3 years we’ll se an increasing demand for connectivity.
I’m very convinced that the coming years will bring us quite a lot of business but, as usual, we need to be ready to fight in this challenging business environment.
What I mentioned before is part of our commercial strategy, not so may concepts but very clear. Very clear as the fact that to be competitive we need also to excel in quality and operations.
I’ve been already experiencing what does it mean to loose customers because of bad services and poor quality and what I can firmly say is that today nobody has many chances to recover. Customers have many alternatives and don’t mind anymore if you’ll be the supplier or not. Sentimentalisms are disappeared, today rules are different.
Rules that oblige you to take decisions sometimes very difficult but vital for your company to survive. Talking about quality and operations Youncta will be very exigent with R&D and supply chain. We want to offer a very high profile product portfolio and services and because of that we’ll review our partnerships. Contract Manufacturing will be a key point of discussion.
So, this is what I wanted to share at this stage of our sales strategy setup for 2015. I would like to invite you to follow up me during coming months, more interesting arguments will come.