Harder, Better, Faster, Stronger

It’s not so simple but someone could say: “why a song can give you the sense of your business today? “ Simple, this song resumes how businessmen like me and many millions more, must be today. Harder: in your business you must harder, in many senses, harder against your competitors, harder in selecting customers; leave…

Provoke your customers

You have to provoke your customer! This is what I’m learning from some interesting articles and discussing quite often with my sales colleagues. As I already mentioned in my previous articles, during this period of crisis everything became extremely difficult: from having financing and loans to setup new strategy for properly addressing the market while…

Market strategy in a new challenging telecom environment

Some days ago I was discussing quite a lot with some colleagues about the  economic situation worldwide and how sales directors should fight for catching some new deals. After some minutes arguing about this and that approach, some strategies and how be effective in this new market, I’ve decided to write this post. First of all…