Engage the “everywhere customer”

With the pandemic situation still ongoing, analyzing almost one year of business development and sales operations worldwide, I reached the conclusion that from 2021 on, we need to completely change our commercial strategy, forgetting about old approach based on face to face meetings and increase digital interactions between sellers and customers. I read a very…

Leaders, the real ones, are nothing more than instruments of change.

Today I spent a lot of time at home, reading, watching tv, meditating about the actual situation and how should I drive my team in this difficult times and, above all, in the future. Two years ago Sergio Marchionne passed away. For me he was an example and a reference for different reasons. He changed…

Reshaping future. Adaptive strategy in sales

After some months of lockdown, trying to understand what was going on, I believe that it is the right time to analyze the situation and start thinking about how to face the coming months with this absolute uncertainty on what the future is preparing for us. During different virtual conferences I attended in this period…