2017 new challenge again.

Since December last year have been requested to join an big international company. This company is an important manufacturer of wireless Systems and Telco Software Solutions. It’s a challenge without any doubt, I must develop business in those areas where I’ve been working since many years: Italy, Spain and Portugal, Latin America and Mexico. I must enhance its brand awareness, fight against hard competition and give fast results to my board.

You could ask me how could I accept this challenge, so difficult and with a high grade of being unsuccessful. I simply answer: because I believe in myself and I believe in the people who is supporting me.

I’m always trusting people and his capacity to help me. I’m always learning and my attitude is focused on facilitating proactivity. In this way, everywhere I go, I can find high level support and a lot of people willing to help me even in the most difficult activities.

I don’t want to make a long speech about management and managers’ qualities, everything has been discussed many times in my blog. What I can say is that in my work I simply apply what I think is right for me and my colleagues, everything based on an absolute respect but paying attention to establish targets and following up activities aimed to reach our goals.

Today the market asks you to be fast and is asking you to be a killer, avoid errors and straight to the target. Is not easy, I know but is a must if you want to be successful. The “funny” thing is that most of the time, well prepared people able to support you and giving you a high value is just working close to you! Simply they need to be involved deeply and, above all, stimulate them to give their own opinion on how to solve problems, address customers or modify processes to be more effective.

I think that this experience will be very important for me and definitely will make me grow again professionally and as a human being.

Hope to be able to start writing more often about this, because this experience deserves it.

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2015 goals in a challenging business environment

January is gone and after one of the first important business trips spent in Europe and Asia, I take a while thinking about my goals for this year.

2015 will be a decisive year for my company. Youncta must reach a good level of customer’s bchallengease and start maintaining the revenue flow agreed with our investors. In addition, our sales strategy will be based on a very strict and selective attitude dealing with business opportunities: we’ll follow up them constantly, deciding if each of them will be successful or simply a lost of time and resources. We’ll try to avoid defocusing and concentrate our efforts in the most promising accounts.

Local and international partnerships are very important for Youncta, that’s why we need to clearly transmit  our objectives also to them.  Results must be assured in an effective way without spending too much time addressing wrong customers.

After a very tough 2014, the last of at least 4 years of very hard economic downturn,  our experience teaches us that there is no space for unnecessary business development activities. Besides that, in order to address our market in the most competitive way, we need to apply a strict and continue cost reduction policy together with new product releases with up to date features.

It will be a very difficult year but I can say that in our market sectors we can see a good positive trend. Customers are asking us for solutions that can permit them to make their networks grow in the most flexible and scalable way. We are receiving very positive feedbacks from many Countries where next generation networks are under implementation and I can state that in the future 3 years we’ll se an increasing demand for connectivity.

I’m very convinced that the coming years will bring us quite a lot of business but, as usual, we need to be ready to fight in this challenging business environment.

What I mentioned before is part of our commercial strategy, not so may concepts but very clear. Very clear as the fact that to be competitive we need also to excel in quality and operations.

Best_in_ClassI’ve been already experiencing what does it mean to loose customers because of bad services and poor quality and what I can firmly say is that today nobody has many chances to recover. Customers have many alternatives and don’t mind anymore if you’ll be the supplier or not. Sentimentalisms are disappeared, today rules are different.

Rules that oblige you to take decisions sometimes very difficult but vital for your company to survive. Talking about quality and operations Youncta will be very exigent with R&D and supply chain. We want to offer a very high profile product portfolio and services and because of that we’ll review our partnerships. Contract Manufacturing will be a key point of discussion.

So, this is what I wanted to share at this stage of our sales strategy setup for 2015. I would like to invite you to follow up me during coming months, more interesting arguments will come.

Once again a new challenge!

After many months without publishing in my blog I take the occasion to spend some words with my readers, now is definitely time to come back to you!

2014 was a very tough year for everybody. I have been involved with my company EdEr International in many projects focused on bursting sales worldwide, dedicating time and a big effort to try to reachIMG_0930 some acceptable targets. Fortunately results came and with them a very important opportunity for me. I’ve been part since the beginning of a new challenging project dealing with the Spin-off of an entire division producing microwave Point – to Point links. This operation started early last year and finished in June.

At the end, a new company called Youncta was born from the ashes of very old group to become in few months a new presence in the telecomErcole Rovida @ Sviaz Expocom Moscowmunication market.  Youncta has been financed by a big industrial reality from Siberia called Micran with the target to join efforts with Youncta and address the market with a new innovative andcompetitive portfolio.

I’ve been convinced to leave temporarily my company and join Youncta as Head of Sales & Marketing after some months evaluating the potentials of the new company in the market and discussing with the board members of Micran about our future common strategies. This is mainly the reason why I spent a lot of time away from my blog. Since August 1st 2014, the official date of my appointment I’m working full time to develop from scratch this new business worldwide, establishing new strategic partnerships and recover some customers we lost during the spin-off process.

From now on I’ll try to dedicate more time to my blog asking you to participate actively as well, contacting me as you please to propose arguments or comment my articles. I’ll be very pleased if you can.

So, looking forward to propose you new interesting treats.

Status quo is more dangerous than unknown

Nice sentence, really nice sentence that reflects a very actual situation experienced with some companies. After years fighting against a complicated market I can firmly state that one of the most critical attitute of many managers and their staff is to fight against the change and defending old rules and processes with all their efforts.

It is quite common inside companies that have to speed up their change that many people are absolutely contrary to follow new management and consequently new rules and processes. This is a matter of fact.
Is quite easy to avoid new challenges while thinking that things are going properly and there is no need to spend time, resources and money in activities that apparently (for those people) don’t drive you anywhere.

Is the most critical and hard to eliminate evil inside an organization. Those who hold this “conservative and strategy blindness” views are more likely to be closed-minded, conformist and resistant to change.

I have been experiencing this situation many times in big and small companies, there is no20131123-122732.jpg difference. This kind of attitude persists in every place where you see worsened or really bad business results.

The only way to overcome this situation when you enter in a company with such problem, for my point of view, is to work closely to managers and “convince them” that the only way to make things going better is to change accordingly to the market requests, showing clearly and if necessary rudely their business results and their trend and the way to make the situation change.
It’s not an easy job because you are new and for existing staff you are not so trustable. Nothing personal but everybody is thinking that you never could understand their company and the relative business dinamics.
Then you should adopt the bottom up approach in addition to the top down in order to spread as much as possible the new philosophy that must be followed in the company.
It will take time, often too much time compared to the slot you have for showing results to owners, partners or investors but this is how we need to proceed.

In parallel to this process we can call “awareness and acceptance of the reality” you should deeply analize the organization and key employees to see how changes must be applyed.

One point I considered really important and reminds me last article I posted some months ago, is that who is responsible to this transformation program must maintain key people informed motivated and engaged. Everybody must be aware that changes in the company are effective and business trends are improving or at least are not getting worst.

Second point that is quite critical and is an argument that nowadays is one of the most discussed is workforce reduction that unfortunately is a process quite often unavoidable. I don’t want to go deeply into discussion because is very complicated and must be treated with the help of and expert HR manager, but also in this case informaton is the key. All the relevant parts, syndicates, managers and social organisms must be kept updated on the evolution of the company justifying as much as possible and with the help of concrete information why some decisions have been taken and the expected results.

Hope that this few words can help some friends or colleagues involved like me in this hard situation, hoping that in a near future we could discuss about better and more relaxing arguments.